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Search Engine Land: 5-step Google Business Profile audit to improve local rankings
Apr 27, 2026
Search Engine Land: 5-step Google Business Profile audit to improve local rankings Why is a just a rather odd wh -word. Its distribution is very limited -- it can only have the word reason as its antecedent, and since it's never the subject it's always deletable. Consequently it behaves strangely, as you and others point out.
Understanding the Context
Google Business Profile (GBP) may be getting shoved down the SERPs by ads and AI Overviews more than ever, but it’s still a top source of inbound leads for local businesses — and one of the fastest ...
